Register your Trademark with Trama and save over £40,000 in potential benefits with Amazon Brand Registry

With this special offer meant for Amazon new sellers, Amazon aims to bring new seller incentives with accelerated performance beyond launch and an improved level of protection for new businesses. 


Jan Buza

Trama has just established a direct line of collaboration with Amazon to make sure its best customer will get the best support from Amazon account management team.New Seller Incentives are based on Amazon’s Perfect Launch playbook for new sellers—a set of programs backed by data science and designed to help fuel seller growth in the critical early days of selling on Amazon. This wide range of tools and services within one powerful playbook will ensure that new sellers can make the best use of the critical timeframe to generate more sales and establish continuous stable growth.

In other words, Amazon Brand Registry is the right choice for your business, if you want to:

  • Grow your brand:  With Brand Registry you can protect your brand and unlock tools to tell your story. Enroll today to qualify for a 5% bonus on your first £800,000 in branded sales, £160 in credits toward Amazon Vine to kickstart product reviews, and £80 in credits for Transparency to help protect your brand.

  • Scale your business: Let Amazon pick, pack, ship, and provide customer service for your orders with Fulfillment by Amazon (FBA). Start today and save on inbounding inventory (£80 in credits with Amazon Partnered Carrier Program or £160 in credits with Amazon Global Logistics), plus get free monthly storage, liquidations, and return processing for eligible products.

  • Promote your products: Reach more customers with Amazon ads. Sign up today for £160 toward Sponsored Products (FBA Sellers only) and £40 toward Vouchers.

Amazon introduced its Brand Registry in May 2017 with the goal of enhancing the protection and performance of brands selling on Amazon. Registered trademark is one of the key requirements for enrolling in this program. In practical terms, enrolment in Amazon Brand Registry has resulted in 99% reduction in the number of suspected infringements, with 2.5 million bad actor accounts being banned and over 6 billion suspected bad listings being blocked.

Seller eligibility

Sellers who launch their products in the UK, Germany, France, Italy and Spain Amazon stores (the “EU Stores”) on January 1, 2022, or later are eligible to receive New Seller Incentives benefits. If a seller launched their products in one or more of the Amazon EU stores earlier than January 1, 2022, then they are not eligible for New Seller Incentives benefits in the EU stores.

Register your trademark with Trama

Trama has already registered over with over 5,000 trademarks, providing professional end-to-end service to cover all your trademark needs. Our team of expert trademark attorneys will ensure that your trademark is successfully registered as quickly as possible, allowing you to make the full use of Amazon Brand Registry in the period of few months. Once the trademark application is submitted, you will get a filing number that you can use to access Amazon Brand Registry even before the trademark is registered. Following the agreement, brands registered through Trama can receive further account management services offered by Amazon. To find out more about this program, you can also visit New Seller Incentives Program help page on Amazon Seller Central for eligibility and benefits information.

Jan Buza
Jan Buza

Product Mind

Helped scale portfolio firms for a VC fund

CEMS Prague

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