Brand protection in business registers

TrackMyStack is an app built first and foremost to solve a real problem - helping individuals to easily track their financial situation with maximum ease and retain an up to date view of their investments. “The app stores are a bit like the Wild West sometimes, so we want to be able to prevent others apps from trying to imitate our branding.” Read the full story of the founder of TrackMyStack, Georgios Kounenis.

There is a myriad of reasons why trademark registration is of a crucial importance for cosmetics retailers. This article presents a concise summary of 12 key reasons why every creator of beauty and health products should think about registering for a trademark.

Trademark battle between FIFA and the PUMA regarding the upcoming soccer World Cup in Qatar led to cancelation of trademarks of both parties. This case highlights yet another gray area of trademark laws: the risky practice of registering sporting events as trademarks